Every Marketing 101 student knows the following mantra: know your audience, know your audience, know your audience. American Latinos represent more than 20 percent of media consumers. We are the most avid movie theater attendees, with Hispanic families buying 25 percent of all movie tickets in 2015 alone. Excluding American Latinos from the silver screen isn’t just bad representation – it’s bad for business. Diverse families – many of whom are American Latinos – are the New Mainstream.

Source: Huffington Post January 12, 2017 17:26 UTC