Prosecco and cava popularity still bubbling up as austerity leaves buyers unwilling to splash out on luxury French productMore than half of Britons now baulk at spending more than £10 on a bottle of sparkling wine, as prosecco and cava leave the taste for French champagne flat. Just two years ago only 39% of people said they would cap their fizz spending at a tenner. “Cheap fizz has brought sparkling wine to the masses, and that has to be a good thing,” said Richard Siddle, the founder of The Buyer, a drinks website. Britons now spend more on wines like prosecco and cava than they do on French champagne, something that would have seemed unthinkable five years ago. None of the sparkling wines on offer comes cheap – but owner Simon Broad agrees that cheap fizz has revolutionised the perception of sparkling wine – and ripped through its elitism.

Source: The Guardian November 24, 2017 16:50 UTC