'Tasteless' mattress ad is latest 9/11-themed promotion to spark backlash - News Summed Up

'Tasteless' mattress ad is latest 9/11-themed promotion to spark backlash


On the eve of the 15th anniversary of 9/11, a San Antonio mattress store has apologised for promoting a “twin towers sale”, and closed its doors in response to the backlash. Bonanno issued another statement on Friday, saying: “Effective immediately, our Miracle Mattress store will be closed indefinitely. In 2014, for example, a yoga studio in Virginia attracted negative responses with a “9+11 = 20% off Patriot Day Sale”. Even major brands have produced 9/11-related advertising, promotions and would-be tributes that have been criticised as tasteless and exploitative. As the Guardian reported: “Copy attached to the submission states: ‘We see two airplanes blowing up the WTC’s [World Trade Centre’s] twin towers ... We see hundreds of airplanes invading the screen.


Source: The Guardian September 10, 2016 14:03 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */