PepsiCo’s “Tastes Ok” campaign, which saw Pepsi Max take aim at Diet Coke, has been named B&T‘s campaign of the month for February! The “Tastes Ok” campaign was the latest iteration of the established Pepsi Max ‘Tastes Better’ brand platform. This iteration, however, saw Pepsi focus on a “design flaw” in its biggest competitor — it doesn’t taste as good with food apparently. The campaign led with OOH activations, but the media strategy, led by PHD’s bespoke agency for PepsiCo, Trio, saw it roll out across print, display, publisher partnerships, an influencer program and social signs. The B&T team loved that this campaign led with bold OOH executions and its fun tone of voice.

Source: The Star March 11, 2024 00:31 UTC