Fast-moving consumer goods (FMCG) firm Tata Consumer Products Ltd (TCPL) will work “very closely" with BigBasket , an e-commerce platform that was recently acquired by the Tata Group, to drive synergies in terms of costs and topline, according to the company’s managing director and chief executive officer, Sunil D’Souza. “A very close partnership and driving win-win synergies is going to be the key," he added. As part of the strategy, it is bringing ‘Eight O’Clock’, an American gourmet coffee brand, under D2C along with Tata Coffee 1868 and Sonnets. “All of these are targeted towards very specific consumers. Going online allows us to target those specific consumers in a very cost-efficient manner," said D’Souza.

Source: Mint July 04, 2021 20:26 UTC