Taylor Swift Eras Tour, new albums is marketing synergy - News Summed Up

Taylor Swift Eras Tour, new albums is marketing synergy


New bosses mean workplace stress, Aritzia’s founder reportedly created a toxic work environment, and Fortune senior writer Alicia Adamczyk digs into the summer of Swift. – The ‘TSwift lift.’ If there’s a record Taylor Swift hasn’t broken this summer, it likely won’t take much longer. (Full disclosure: I’ve been a fan of Swift’s since her debut album and attended the Eras Tour earlier this summer.) Earlier this month, Swift released Speak Now (Taylor’s Version), the third album she has rerecorded. She has sold out a world stadium tour and crashed Ticketmaster, inspiring a bipartisan Congressional hearing on the company’s sales practices.


Source: Forbes July 25, 2023 13:52 UTC



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