Communications can also be the solution: What is needed to help mitigate the severity of the coronavirus epidemic is a few, simple messages delivered by the right messengers. Others have found that effective public health communication happens when people are provided with these messages in a simple way, repeated often, by a variety of trusted sources. We need these messages communicated by the most trusted people in the nation on every platform and as creatively as possible. We need political leaders to reach across the aisle and together deliver the same clear message about the virus. LeBron James needs to tell his 45 million Twitter followers what is at stake and Kim Kardashian’s 162 million Instagram followers should hear from her.

Source: Washington Post March 14, 2020 19:16 UTC