Tech startup – CoAmana Market Ltd is keen to deepen increase buyer-seller activities in Kenya, with a focus on agricultural produces. This is through its digital marketplace, Amana Market, which enables buyers to source produce directly from farmers and connect with other local businesses through a CSA model. In return for subscribing to a harvest, subscribers receive either a weekly or bi-weekly box of produce or other farm goods. According to CoAmana Founder and CEO, Hafsah Jumare, trust between farmers and buyers and misinformation about local farming markets are some of the most significant barriers to trade in agriculture. The produce available at the event was sold at rates ranging from five per cent less than the market price up to 50 per cent.

Source: The Star November 22, 2021 14:06 UTC