Activewear brand Technosport has released its campaign around the World Cup, encouraging people to enjoy the nuances of cricket wherever they can. The campaign film has been conceptualised by Imlliadrakee and written and directed by Kapil Mishra. The film’s messaging through this – ‘Is world cup ko har maidaan mein khelo’. Puspen Maity – CEO, Technosport said, “It is very exciting to launch our first brand campaign during the ongoing Cricket World Cup in India and show our support for the Indian Team. The World Cup fever is on and Technosport’s message is simple ‘Is World Cup ko har maidaan mein khelo.”Feedback: [email protected]

Source: Daily Nation November 03, 2023 11:12 UTC