And perhaps no brand has done as much to turn ironic revivalism into fashion acceptance as Crocs. Photograph: NBC/NBCU Photo Bank via Getty ImagesOn Thursday, the rapper Post Malone, himself a kind of so-awful-it’s-somehow-OK musical prospect, released his newest piece of merchandise, a collaboration with the footwear brand Crocs. Collaborations like this mark a strange new chapter for Crocs, arguably the most divisive shoe brand in recent history. There’s currently a pair of Crocs, created in collaboration with streetwear brand Alife, on reselling site Grailed for $500. The study shows Crocs climbing in the “top footwear brand” category, from 27th last year to 13th this year.

Source: The Guardian November 03, 2018 10:01 UTC