Listen to this articleMr Suphachai, back row centre, poses during the launch of True Alpha Hub. Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square. Mr Suphachai said the hub will aggregate content and intellectual property, creating new revenue streams that flow back into telecom platforms. The building has four storeys and features three elements, including "Creators Debut Hub", a launchpad that empowers young creators to express their identity through real-time content creation and live-streaming. In July Advanced Info Service (AIS) launched AIS Siam in Siam Square Soi 7 under the "playhouse with purpose" concept.

Source: Bangkok Post December 26, 2025 22:45 UTC