It was Temu’s second appearance in the Super Bowl after the company made its debut in the big game in 2023. Before the Super Bowl, multiple Republican lawmakers called on CBS to pull Temu’s ads from the lineup over its alleged use of forced labor. Shipping companies saw an uptick in Temu deliveries after it aired its Super Bowl ad. Wish also helped bolster ad revenue of tech giants with its fat ad budget for a while, but it eventually faded. “Two-thirds of our China ad revenue came from advertisers outside the top 10 spenders in that country in 2023," she said.

Source: Wall Street Journal March 07, 2024 09:35 UTC