Online retailers Temu and SHEIN reportedly draw millions of visitors to their websites but struggle to convert those visits to sales. According to the data, SHEIN’s website had 28.6 million unique monthly visits in October, up 7.25 per cent over the same month the previous year. In contrast to the prior year, SHEIN’s website visits saw a decrease in the conversion rate from 4.6 per cent to 4.1 per cent. According to the research, Temu and SHEIN have both used aggressive marketing techniques to draw in more clients. As the holiday season progresses and Black Friday approaches, the competition among online retailers will intensify, the report said.

Source: New York Times November 23, 2023 15:57 UTC