Tesla’s top designer said the recently launched Cybertruck will test whether a pickup with unconventional looks can gain traction in a category known for meat-and-potatoes styling. Tesla wasn’t seeking to follow in the footsteps of companies like Ford Motor when it designed a pickup truck, the designer said. Such media briefings are rare for executives at Tesla, which has become more closed off to reporters over the years. For now, the least expensive version available starts at roughly $80,000, around 60% more than the company initially said that configuration would cost. The company has said its entry-level Cybertruck will be available in 2025 for about $61,000 and up.

Source: Wall Street Journal December 22, 2023 23:52 UTC