Nor, it must be said, does Tel Aviv’s Tetris intervention do much for the city. Similar to the Tetris tournament in Tel Aviv, Games London was part of the London Games festival, which aims to drive investment into games companies in the city. “Getting people to play Tetris is, from a game design perspective, a relatively straightforward thing,” she says. It’s not as interesting to me as a game design challenge.”Matheson Marcault’s contribution to the London Games Festival was a three-day event called Now Play This. Tetris in Tel Aviv might be a bit of a damp squib, but only because it had a deeper potential.

Source: The Guardian September 13, 2016 07:07 UTC