The Department of Thai Traditional and Alternative Medicine (DTAM) says it is working on a comprehensive upgrade of the country's traditional Thai massage industry. He said although Thailand's massage and wellness industry is valued at around 200 billion baht annually, regulatory gaps and unequal service quality are key challenges. Following the Covid-19 pandemic, between 30,000 and 50,000 massage and spa workers left the industry, while the therapeutic practitioner segment faces a shortfall of about 20,000 professionals. Another key reform is the development of digital IDs for Thai massage practitioners, along with a centralised database for verifying identity and qualifications. It is expected to attract wellness industry leaders from more than 70 countries and showcase Thai traditional medicine, massage, herbal products and health tourism on a global stage.

Source: Bangkok Post March 04, 2026 07:08 UTC