Thailand's smartphone market likely to face contractionThailand's smartphone market is likely to contract amid economic uncertainty, the Middle East conflict and rising memory component costs, according to Thai Samsung Electronics Co. The company said smartphone prices are expected to increase starting this month, while shortages of some models may occur in the second quarter due to supply constraints and higher component costs. Thais usage of artificial intelligence (AI) features ranks among the top two globally as AI-based smartphones are becoming more popular in the local smartphone market. Before the Iran war erupted, the mobile phone market this year was projected to be flat. Increasing pricesCommencing this month, Samsung will raise its smartphone prices by 5-20% due to the rising cost of memory.

Source: Bangkok Post March 09, 2026 23:53 UTC