Most rivals are swallowing losses by cutting prices to win sales but Apple is heading upmarket to protect the iPhone, which is crucial to its success. But the first Apple Watch, released in April 2015, underwhelmed many reviewers. Facebook Twitter Pinterest The Apple Watch: liked by its owners. Also expected is an update to Apple TV, the company’s set-top box, to allow it to stream higher definition pictures. And if the Apple TV ploy succeeds, it could really take off.

Source: The Guardian September 09, 2017 15:00 UTC