Better, stronger, faster.”Somewhere, along the way to making retail faster, frictionless and more personalized, technology has transformed the chief marketing officer into a version of the $6 million man. That is the amount consumers are expected to spend on apps alone by the year 2021 — $6 trillion. The result is a retail chief marketing officer who is forced to act as a super-hybrid — half brand marketer and half systems integrator. In the first half of 2017, 187 marketing-leader appointments were made, according to Russell Reynolds Associates (RRA), which analyzes CMO moves twice a year. Different PhilosophiesCore to the conflict are incongruous commitments to personalization, arguably among the most important factors for effective marketing.

Source: Forbes August 08, 2017 20:37 UTC