Stefano Curti, Global President of Markwins Beauty Brands, pointed out to me that half the growth in beauty is online. The acquisitions are taking place because the big beauty brands are threatened by the young, independent brands that consumers want now. There is a perception that skin and mind are linked and a connection between skin care and wellness. There is a perception that skin and mind are linked and a connection between skin care and wellness. She has a culinary school degree and thought about beauty products the way most people think about food, wanting to create a line that was "simple and effective."

Source: Forbes September 09, 2018 14:00 UTC