As a creativity strategist I advise leaders on achieving transformative business results by applying creativity. There is a direct, bold line that we can draw between creativity and business results. Nixon: I'm really interested in helping readers of Forbes understand why creativity is not this woo-woo after thought for business. The second creativity leap we need to make is from hyper-rationality to becoming ambiguous-confident and comfortable with uncertainty. That is just one example of the business ROI of creativity.

Source: Forbes August 14, 2020 20:03 UTC