The league often pushes those companies to use its stars in marketing campaigns, especially those who have a league marketing deal. Clark will be unconstrained in the WNBA and she is expected to draw a significant contract for the upcoming WNBA season. Three Iowa games have been among the top 10 most-watched college basketball games this season, men’s or women’s. A Fox executive tweeted Tuesday that women’s college basketball games have averaged more viewers than men’s games on the network this season. When she joins the WNBA, Clark will be just one of three WNBA players with a Gatorade endorsement.

Source: New York Times March 09, 2024 02:48 UTC