The divisive nature of our current civilization has undoubtedly permeated nearly every aspect of today’s society. It appears almost inevitable that this existing polarization will spill over into our professional lives and thus determine the overarching marketing strategy used to achieve our companies’ triple bottom lines. If you base your marketing campaign on a strategy of us vs. them, you could gain a following of those individuals who strongly hold the same beliefs. Further, when companies consider their marketing campaigns, they are left facing several daunting questions. Companies and executives should consider the following when deciding whether to practice activism within their respective organizations:1.

Source: Forbes March 29, 2018 12:56 UTC