No matter how simple or complex, virtually every customer journey can be distilled into four classic elements. AwarenessSearchEvaluationCommitmentThe paths differ, the touchpoints differ, and individual journeys are shaded with all the erratic, incongruous, and inconsistent behavior consumers consistently demonstrate. From the staggering amount of customer journey data collected, what have we learned so far? If a customer has a bad experience on your website or app – with all the alternatives out there – chances are they’ll never come back.”Where Does The Customer Journey Go From Here? What should marketers focus on to derive greater value from their investments creating and cultivating customer journeys?

Source: Forbes May 17, 2018 14:03 UTC