“To make superior or premium wine you need to do everything from the vineyard to the bottling. There is a significant attention to detail, expense, time, and risk required to make the best wine possible,” explained Rolando Herrera of Mi Sueño Winery in the Napa Valley. “For premium wines, I find it’s best to go with 70% to 100% new oak,” Herrera continued. “Superficial reading of the books suggests making only high-end wines with sustainable margins achieved by eliminating the middle man. “It is significantly more expensive to produce a small production, premium wine that represents the best gift from Mother Nature.”

Source: Forbes February 23, 2018 14:15 UTC