Ohio Stadium, home to the Ohio State Buckeyes college football powerhouse program, is one of several ... [+] college football venues nationally which seats over 100,000 people. Celebration in that millions watch college athletics every weekend during the academic year, and often, there is an air of romanticism around college sports which doesn’t quite exist in professional sports. This astounding ratings spike comes at a time when attendances at college football games have steadily declined for several years. Students are “85% more likely to post to social media if they have access” to their own content. And in 2020, the issues of NIL, mental health of student-athletes, media rights and distribution, in-venue experience, and student-athletes as brands/influencers will take center stage.

Source: Forbes December 15, 2019 19:41 UTC