Now, Nordstrom has selected out vintage products that fit its product mix and assembled an entire shop to offer it to consumers. The Bigger PictureWhat’s happening in the new Nordstrom shop-in-shop is the next step in the evolution of the resale business. Without greater investment in authenticity, the resale market is jeopardizing its own future. Where This Has To GoAt this time, most major brands believe that the resale market is a threat and not an opportunity. What Comes NextThe new Nordstrom shop is the next iteration in resale and whether it needs to be tweaked or not will be determined.

Source: Forbes January 31, 2020 16:33 UTC