This basic psychological manipulation is the marketing paradigm of companies that sell consumers unhealthy food. But the present wave of food claims is no longer constrained even by the ethics of half-truth. Consumers fear food containing GMO ingredients, despite mountains of scientifically unchallenged evidence that there is nothing to fear. Because they are bombarded by misleading claims about potential risks from GMO foods. Orange Juice makers put a Non-GMO label—but, again, there are no commercially-grown, genetically modified oranges, anywhere.

Source: Forbes December 08, 2017 23:15 UTC