“Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world,” Bateson and Nicklin said. ADThe new advertising policy takes effect immediately and applies to the Guardian’s flagship paper in Britain; its American and Australian digital imprints; the Observer and Guardian Weekly print publications, and all Guardian digital applications. Company leaders admitted that the ban on fossil fuel advertising will test the firm financially, although it wasn’t immediately clear how much of a hit to revenue the new policy will account for. ADThe Guardian’s leaders also said they hope their decision will attract new like-minded advertising partners and reader support, and potentially balance the loss of revenue from the fossil fuel industry advertising ban. The new policy will not apply to what are considered high carbon-emitting industries such as car manufacturing and travel.

Source: Washington Post January 29, 2020 15:47 UTC