By Andy Taylor, Senior Research Analyst, MerkleMaximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply posting television ads to YouTube. Hitting it big with a social media post during the game certainly requires some luck. That means an important part of Super Bowl marketing strategy comes in the form of creating a dedicated landing page for Super Bowl-related queries to feature in search engine results pages (SERP). Paid Search Ads Secure the Top Spot in SearchPaid search ads get the top spot on SERPs for many queries relevant to Super Bowl brands and commercials. Digital Efforts Complement Television Campaigns and Give Brands without Super Bowl Spots a VoiceThe real value of leveraging digital channels in the Super Bowl environment can be difficult to measure.

Source: Huffington Post January 19, 2017 22:20 UTC