“The New York Knicks are the premier global brand in basketball, period,” Steve Stoute, a music executive and the founder of the ad agency Translation, declared recently over breakfast. That night, the Knicks were blown out at home by the Memphis Grizzlies. Fans at Madison Square Garden chanted “Sell the team!” at James L. Dolan, the Knicks owner. A brawl broke out at the end of the game, and multiple Knicks players were later fined. One week later, Steve Mills, the Knicks president, left the team two days ahead of the trade deadline and less than two months after Coach David Fizdale and an assistant, Keith Smart, had been fired.

Source: New York Times February 09, 2020 07:52 UTC