The Latest on Apple iPhone announcement (all times local):12:45 p.m.Apple's new smartwatch will have the ability to take high-quality heart readings to detect irregular heart rhythms and other potential problems. Apple says its Apple Watch is the first over-the-counter product to take readings through electrocardiography, or EKG. The iPhone XS Max will sell for about $1,100, or $100 more than last year's iPhone X. The iPhone XS Max builds upon the success of the iPhone X, which got rid of the home button to make room for more screen. Apple didn't immediately say how much the Max will cost, but it's expected to top the iPhone X's $1,000 starting price.

Source: ABC News September 12, 2018 17:57 UTC