Planters® flavored cashews are quickly becoming an American snacking staple, available on retail shelves nationwide in a trio of enticing new flavors: rosemary and sea salt, dill pickle, and cinnamon and brown sugar. To spread the word, the Planters® brand team is teaming up with the creative ad agency BBDO Minneapolis on a clever new campaign aimed at Millennial and Gen-Z snackers. “We made Planters® flavored cashews the nut that you’ll crave like a chip, so it’s a snack that you’ll reach for again and again,” said Zeeshan Tarique, Planters® senior brand manager. “We know consumers love the satisfying, creamy nature of the cashews. Consumers are looking for bold flavor options to complement the snacks they already love, and we answered that call with a fresh, flavor-forward revamping of one of our most beloved snacking products.”For more information about the Planters® brand, visit planters.com, and follow the brand on social media.

Source: Forbes July 17, 2023 21:16 UTC