GettyProving that some stereotypes are just that, a recent survey revealed that women are image-driven, not just practicality-driven, in choosing a vehicle. The AYTM research was commissioned by peer-to-peer vehicle sharing service Turo for the company’s Lady Boss campaign. The female-targeted marketing effort deconstructs outdated concepts of women as drivers and highlights strong women ascending in male-dominated industries, particularly NASCAR race driver Julia Landauer. To allow new potential hosts to crunch the numbers on how much they might earn on their cars, Turo has a Carmiq-esque Carculator. Long-term, the company sees itself more like “a Mint for your cars,” Mok said.

Source: Forbes April 24, 2019 15:00 UTC