Mercedes Benz Fashion Week Russia just took place in Moscow in October 13-17. Its Fashion Futurum program is an example of successful strategic support for emergent talent within a specific economic sector. Before, I've tried reading all the books about developing your own way as a fashion brand. Mercedes Benz Fashion Week Russia program has about 100 shows a season. Alexander Shumsky, president of Russian Fashion Council and Mercedes-Benz Fashion Week Russia, estimates that 800-1000 smaller domestic niche brands enter the market every year.

Source: Forbes October 31, 2018 13:07 UTC