Two cable channels that have long dominated the holiday movie genre are facing new competition from Netflix Inc., Walt Disney Co. and Apple Inc., which are all aiming to carve out space in a once-sleepy corner of the movie business. Marathons of schmaltzy titles like “A Cookie Cutter Christmas” and “Four Christmases and a Wedding” have become a successful annual tradition for Hallmark Channel and Lifetime. This year, both channels began playing such fare nonstop before Halloween.

Source: Wall Street Journal November 17, 2019 18:56 UTC