This name change comes as the technology giant dives head first into the Metaverse, seeking to become a face, if not the face, of this futuristic virtual world. Today, we start with the basics for newly emerging Metaverse brands: selecting and registering your marks. As many companies contemplate their move to the Metaverse and beyond, developing a trademark strategy calculated to secure maximum protection of their marks is critical. And, especially with regard to new or emerging Metaverse brands, companies are well advised to consider the basics in selecting their marks, including where they may fall on the spectrum of eligibility and protection. These considerations are essential to securing registration and, consequently, the maximum degree of brand protection in the ever-expanding virtual world.

Source: Forbes November 02, 2021 22:56 UTC