Hours later, outdoor equipment retailer REI said it will join the boycott. The North Face's commitment applies to ads on Facebook and Facebook-owned Instagram, the brand said in a statement, though it will continue to create organic content on Instagram. Ad agency 360i has urged its clients to join the boycott, the Wall Street Journal reported on Thursday. Color of Change met with CEO Mark Zuckerberg this month to express opposition to Facebook's handling of Trump's incendiary speech. Some small businesses have said they would either pull ad spending or take action in other ways.

Source: CNN June 19, 2020 18:54 UTC