That much attention to the topic makes it clear that the level of concern about fakes on The RealReal is sky high. The most knowledge about products does not reside in resale companies like The RealReal, the knowledge is domiciled at the brands who make the products. Resellers need to tap into makers’ product knowledge base in order to have the best chance of preventing fraud. Leveraging a brand’s authentication knowledge is also a great way to reduce authentication costs and build a sustainable resale business. No one knows how the resale market will shake out but it’s clear that trends towards value, sustainability and transparency will continue to drive resale industry growth.

Source: Forbes February 22, 2021 13:00 UTC