Yet for the past 100 years, this digital transformation has mostly missed the couponing arena—until now. Coupons are sort of a dirty secret in the retail and CPG space, akin to understanding where meat comes from. We’re at an inflection point of smartphone technology, digital security, and point of sale investment that is creating the conditions for mobile couponing to take the leap into the 21st Century. With this digital transformation, CPG brands will also be granted the gift of agility. As with any upheaval, the conditions that bring us to certain points may not always be pretty, but the push towards a digital transformation in the couponing space may signal a revolution in a sector of the industry that has demanded disruption for decades.

Source: Forbes February 19, 2021 13:41 UTC