“The immediate reaction was ‘This is doomed to fail, no one will ever go to a home page again,’ ” Patel recalled. Then Twitter imploded under the leadership of Elon Musk, and all of the major social platforms pivoted away from news distribution. One could argue that its makeover, which has now become a subject of admiring chatter among media executives and the editors who work for them, heralds the revenge of the home page. (Of course, the Times’ main home page, nytimes.com, is the rare example of a media URL that has been a steady traffic colossus.) According to Defector’s data, seventy-five per cent of all paid subscribers’ visits to the site start with the home page.

Source: New York Times May 01, 2024 20:21 UTC