Matt Haag wasn’t exactly dressing to impress during his teenage years on the competitive Call of Duty circuit. “I just wanted to look better,” Mr. Haag said. It was as simple as that.”Today, Mr. Haag, known as Nadeshot, is the chief executive of 100 Thieves , an esports organization that makes apparel for competitive gamers and their fans. The price point for 100 Thieves merchandise compares to many midpriced athleisure brands; shoppers can expect to pay $85 for a hoodie. “The professional players have probably spent $500 to $1,000 on what they’re wearing,” Mr. Haag said.

Source: New York Times April 25, 2019 09:00 UTC