Speaking of playing to sold-out arenas, one wonders if the same brand-appeal applies to Beto O’Rourke, the latest entrant in the ever-growing Democratic presidential sweepstakes. Or maybe you didn’t know that Bobby Kennedy came into the world as Robert Francis Kennedy. The advantage of running as Beto: besides voters arguing over the origin of the name and its pronunciation (Beet-O or Bet-O? A second advantage: O’Rourke can market “Beto” as not only a name but a style – as we’ve already seen, Vanity Fair chic. Bobby, the sequel, could run a campaign based on inclusive populism, as did Bobby Kennedy back in 1968.

Source: Forbes March 16, 2019 21:45 UTC