People love their pets and when it comes to keeping them fit and well, will spare no expense. Almost by accident the founder and director of Owow Innovations also came up with Pet Rescuar, which provides a similar solution for finding missing pets. Pet Rescuar can be downloaded from Google Play Store and a pet’s details can be added within a minute. The owner sends a push notification to other app users within a five-mile radius who can see a list of missing pets in their area. Key to success when innovating within the pet space is finding the right value proposition from a pet owner perspective, says Prien.

Source: Forbes March 17, 2019 06:45 UTC