(Photo by Kevin C. Getty ImagesA patron who witnessed Tiger Woods’s victory at the Masters on Sunday said it’s a story “we’ll be telling our grand-kids.”Nike didn’t wait that long. Words on the screen reminded viewers that Tiger has experienced “every high and every low.”Nike is a brand steeped in narrative. The stories we pass down have a structure, a time-tested formula called the Hero’s Journey. “Make awful things happen to them.”Awful things did happen to Tiger Woods and we knew. The Tiger Woods comeback story has all of the ingredients that we expect in a heroic tale—and we’ve witnessed the journey.

Source: Forbes April 16, 2019 08:26 UTC