Oz or Ancient Rome? Moviegoers may have another Barbenheimer-like decision to make when "Wicked" and “Gladiator II” premiere in cinemas on the same weekend. What Happened: Recall last summer when "Barbie" and "Oppenheimer" were released on the same day and competed against each other at the box office. “Barbenheimer,” as it was dubbed by the press and on social media, ended up working quite well with a marketing push for moviegoers to see both movies. The "Barbenheimer" weekend became the fourth highest-grossing weekend domestically all-time and was the only weekend to rank in the top 10 that didn't have a move from the Star Wars, Marvel or Jurassic Park franchises released in the sa

Source: Wall Street Journal July 03, 2024 09:51 UTC