At their best, these corporate branding exercises force companies to decide what they’re selling. And the Post is in desperate need of a clear pitch, lest it simply be seen as a cheaper, lower-quality version of The New York Times. The New York Times reported Saturday that Lewis personally reported on phone records that the Times of London obtained by hiring a private investigator who impersonated its target to the phone company. The report ties Lewis to the practices that bloomed into a huge scandal and forced Rupert Murdoch to close his tabloid News of the World. Lewis has cut ties with the company, a spokesperson said and public records reflect, but it still bears his name: WJL Partners.

Source: Washington Post June 17, 2024 18:16 UTC