To focus on its community, TikTok in July formed a Creator Fund, where creators can earn cash for views, starting with $200 million. And with the pandemic forcing people indoors for the foreseeable future, Ms. Pappas said she and her team were working on making TikTok an uplifting place to visit. But keeping TikTok’s community happy in such a turbulent period may be challenging. Facebook introduced Reels, a TikTok clone inside Instagram, in August. Ms. Pappas said she wasn’t worried about Facebook and Instagram Reels.

Source: New York Times September 11, 2020 21:49 UTC