"[Hip-hop artists] are always advancing technology--from one turntable to two turntables and a fader." "Any kind of business outside of art and culture and hip-hop, I have to have full creative control," he told Forbes last year. The 10 highest-paid rap stars earned well over $400 million, easily besting the most prolific moneymakers in country ($304.5 million) and EDM ($260 million). "You can want a Hyundai, if that's what you want,” he told Forbes in 2017. For more on the business of hip-hop, check out my new book 3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop's Multibillion-Dollar Rise.

Source: Forbes September 12, 2018 13:41 UTC