The conservative group Judicial Watch made a sponsored filter that referred to Clinton’s emails; the Clinton campaign created a sponsored filter that appeared at one of Trump’s own rallies in May. Everyone at The Washington Post with a Snapchat account could pull it up. Community filters can be submitted by anybody, whether they’re a part of the community in question or not, as can any on-demand filter. Snapchat says personal purchases account for about 40 percent of on-demand filters, while the rest are purchased by businesses. As opposed to Snapchat’s sponsored filters — which are labeled as ads within the program — Snapchat’s on-demand filters are designed to be cheap, customizable, and specific to a location as small as a single household.

Source: Washington Post July 05, 2016 20:33 UTC